AI assistants recommend companies they have clear, consistent facts about from several places. To be recommended, your site must be open to AI crawlers, carry structured data and llms.txt, answer customers' questions directly, and describe the company the same way on the site, profiles and directories. You check the result by asking the same questions every month.
What AI assistants read
- Your site, if their crawlers have access (GPTBot, ClaudeBot, PerplexityBot and others).
- Structured data (schema.org) and the llms.txt file.
- Profiles and directories: LinkedIn, Google Business, industry listings.
- Articles and mentions on other sites.
The five most important steps
- Allow AI crawlers in robots.txt.
- Add structured data for the company, services and questions.
- Publish llms.txt with a short description and links to the key pages.
- Write pages that answer directly in the first sentences.
- Describe the company with the same sentence everywhere.
How to check what they say about you
Ask ChatGPT, Claude and Perplexity the questions your customers ask, such as “which company does X in my area”. Record the answers and repeat every month. The quick audit on our site also shows whether your site is open to AI crawlers.
What doesn't work
Mass-generated text with no new information, fake reviews and hidden content. Models and search engines recognise them, and lost trust comes back slowly.